Creativizt Communications is the first and only PR Agency in India that provides search engine based Public Relations Services including innovative website design and development; keyword analysis; link popularity building; search engine optimization (SEO); search engine marketing (SEM); search engine submission; topical directory submission and search engine ranking services.
Creativizt's signature service - Creativizt Search Engine PR - is the culmination of our extensive PR experience and the technological excellence provided by our sister concern, Creativatorz.
The development of search engine based PR strategies for our clients involves the following phases:
Comprehensive Analysis of your company's web presence
Our team of experienced researchers analyse the results displayed by the 7 most prominent search engines on the web, viz., Google, Yahoo, MSN Search, Altavista, Lycos, AOL, and Ask Jeeves, when they are queried for the name of your company or brand(s). The results are thoroughly scrutinised for any negative references to your company from the websites hosting the web pages. The results are, then, passed on to Creativatorz's experienced team of search engine optimisation specialists that analyses the design of your website and identifies loopholes (if any), in terms of search engine friendliness or usability.
Conducting client-specific keyword research
Identifying the right keywords and search terms that your prospects are most likely to type into the search box is a well honed exercise at Creativizt. We utilize several tools and techniques to identify potential search terms. This includes a list of the most frequently searched terms in your market, a list of the most competitive terms, and a list of the search terms that are most likely to generate hits on designated/unique URLs, leads, and sales. When we finish creating a map of your keyword universe, we then develop recommendations for evergreen search terms that should be utilized on your site. The recommendations help increase the relevance of your web pages with search engines.
Optimize and post PR content and link popularity building
Strategically optimized PR content for web involves positioning keywords in crucial locations on your web page as well as in PR materials. Our writers optimize press releases keeping in mind that it is extremely important to build the headline around the top two or three search terms and write relevant body copy that mirrors the keyword placement. Posting PR content on your home page, or at least no more than a level or two down, helps search engine spiders to easily find and index it. Building link popularity helps in improving search engine rankings and to drive traffic to a site.
Submission to topical directories and major search engines
While you may come across offers by many automatic submission services promising to automatically submit your web site to thousands of search engines, we, at Creativizt, rely on manual submission to choicest topical directories, which enjoy high pagerank on Google. This helps in increasing the link popularity of our client's website and also push up its rankings for targeted keywords. It is a known fact that only seven search engines on the web, viz., Google, Yahoo, MSN Search, Altavista, Lycos, AOL, and Ask Jeeves - reach a large enough audience to be considered major search engines. And, since Google powers search results for hundreds of search engines around the globe including main search results of Yahoo and AOL, there is really just one search engine that can literally make you – or break you - Google. Thus, Creativizt keeps its focus on the most important search engines and directories to ensure maximum ROI to its clients.
Tracking and evaluation of post-optimization results
The visible improvement in search engine ranking of the optimized web pages for targeted keywords helps our clients to evaluate the success of our search engine based PR strategies. We also provide trackable URLs to all PR materials and optimized web site pages that are posted on the site. This helps in keeping track of the leads and sales that keyword search optimization creates for our clients.
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