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Media Tracking & Media Monitoring Services
In recent times, we have experienced an explosion of information and its easy availability on Internet throws open new challenges for managers engaged with reputation management. Traditional information outlets such as newspapers, magazines, and trade publications, are more readily accessible due to the rapid expansion of the Internet. At the same time, we have also seen the emergence of popular online newsgroups, blog sites, and wire services. Considering the overwhelming presence of available information, critical factors affecting your company's reputation and brand aren't easily discernable from the noise.
Creativizt provides a comprehensive reputation management solution your business can depend on to manage the discovery of emerging business issues and the trends affecting your organization's invaluable reputation.
With Creativizt, you'll move beyond merely reacting to news. Instead, you'll monitor complex messages over multiple brands and time frames to anticipate change; all with an eye to protecting and nurturing your critical asset - your reputation.
Creativizt Communications provides two types of media monitoring services. These are:
Online Media Monitoring
Creativizt ensures thoroughness in reputation management with unmatched breadth and quality of services.
Creativizt provides its clients with a single most powerful way to quickly discover both emerging opportunities and threats while they can still influence their outcome - through nationwide media monitoring services that include hundreds of Indian newspapers, TV Channels, magazines, trade journals, and also million of web pages and news sites from around the globe!
With Creativizt's media monitoring services, you'll uncover details buried deep within worldwide conversations found on millions of web pages on the Internet as well as in the millions of stories published in the mainstream press.
Today, most of the news is published on the Internet almost as soon as it happens. Most news organizations publish much more content on the Internet than in their traditional print publication or broadcast. They also maintain searchable archives of past news articles as part of their Web site. As a result, reputation management becomes all the more intricate to handle. As a result, Internet monitoring and Web clipping is an effective and cost-efficient way to monitor news for crisis management - and far more timely than traditional press clipping services.
Traditional Media Monitoring
Creativizt Communications keeps a tab on over 200 media outlets across the country including mainline, financial and vernacular newspapers, business and general interest magazines, trade journals and TV Channels across 10 cities in India, these are - New Delhi, Mumbai, Bangalore, Chandigarh, Lucknow, Kolkata, Chennai, Hyderabad, Pune and Ahmedabad.
The news on our clients is tracked for in these media vehicles regularly and the clippings/recordings are provided to the client on a weekly/fortnightly/monthly basis.
Our media monitoring department tracks news on your company, competitors, trends and legislative norms in the industry your organisation operates in. The team can keep track of unlimited keywords on the online media.
A Step Beyond
We don't just stop at media monitoring and reporting but also offer indepth expert analysis of all the news gathered on our clients' behalf. Many of our clients have actually benefited by the trend analysis and strategy recommendation reports compiled by our research teams.
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