Managers and executives at all levels of the organization are paid to manage crises and do so on a daily basis. Their skills are tested to the utmost when they have to manage serious crises that have the potential to disrupt the organization's income sources, operating expenses, stock price, competitive position and ongoing business.

The most effective crisis management occurs when potential crises are detected and dealt with quickly--before they can impact the organization's business. In those instances they never come to the attention of the organization's key stakeholders or the general public via the news media. That is the fundamental objective of Creativizt in helping its clients.

In instances where the crisis already has erupted, or it is inevitable the crisis will impact the organization's key stakeholders, a business continuity plan is needed to minimize the disruption and financial damage. It involves identifying those functions and processes that are critical to the business, then designing the operational and communications contingency plans to deal with the potential failure of one or more of them and how key stakeholders will react when they find out.

Organizations with business continuity plans for responding to likely disruptions will be in a better position to minimize the business impact and financial damage. However, their executives find the process of developing these plans has an indirect benefit. Their organizations are more sensitive to possible crisis situations that could disrupt the business and affect its operating expenses, profits and overall growth. As a result their managers respond more rapidly and effectively to head them off.

Creativizt develops communications that minimize the disruption and financial impact of a sudden or smoldering crisis event so the client's business can be returned to normal, profitable operations in the shortest possible time. Creativizt's crisis management and communications services include:

• Crisis Communications Consulting to help reduce the likelihood of an internal business problem going "public" or minimize the reaction if disclosure of the crisis cannot be avoided
• Crisis Research for management briefings to illustrate the types of business crisis events that could disrupt the organization.
• Crisis Communications Plans to ensure the management has accurate information quickly when a sudden crisis occurs and that a timely, response is provided to any inquiries
• Crisis Communications Workshops for detecting and preventing crises from erupting and for communicating to minimize the damage if a sudden crisis occurs
• Spokesperson Training to provide designated spokespersons with appropriate techniques for preparing and responding to the news media, government officials and other key publics when a crisis erupts and goes public

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